4 Tips for Marketing Your Small Business
The term “small business” covers a pretty broad range of business, from Etsy shops to tech startups. But one thing most small businesses have in common is a limited budget, as well as limited personnel. It can be difficult for a small business to market itself, among big brands that can afford large, expensive advertisements…
5 Approaches to Sales You Need to Try
What would you use to describe your selling style? Do you take the initiative to have solutions? Is it possible to have a consultative service? Maybe you’re the type who likes to elicit a response from your prospect by invoking some data-driven drama. What sort of selling you use as a basis for the tactics,…
5 Reasons Cybersecurity is so Important for Businesses
Cybersecurity is an issue that more and more businesses are taking seriously – and with good reason. Without a successful cybersecurity strategy, it is all too easy for hackers to gain access to your firm’s data, putting your company at risk, as well as your customers. While small businesses also need to focus on cybersecurity,…